Our History
Disney Institute began as a vision, and the visionary was Walt Disney himself.
Not only did Walt Disney re-define the world of entertainment, his legacy is found in a worldwide scope of motion pictures, Theme Parks, stage shows, books, magazines, television, merchandise, music, apparel, radio, resorts, a cruise line and more.
Of course, none of this would have been possible had he not also re-written the rules of business.
Walt Disney was, and will always remain, that rare breed: an artistic genius who, with the unflagging and essential support of his brother, Roy, created an effective organizational model and efficient work environment where employees were recognized for their achievements, encouraged to work as a team and, by striving for excellence, continually broke the confines of the status quo to surpass the expectations of the world.
Your Opportunity
Since Disney Institute opened in 1986, millions of attendees representing virtually every sector of business from every corner of the globe have had an opportunity to witness and experience these innovative business strategies.
Disney Institute remains the only professional development company where you will literally step into a "living laboratory" at Disney Theme Parks and Resorts for guided behind-the-scenes field experiences. Disney’s brand of business excellence is also being taught at locations across the U.S. and, to date, in more than 45 countries around the world.
We have inspired leaders to change not only their business practices, but also to examine their business issues in an entirely new light. Like them, you will find your organization has more in common with Disney than you ever imagined.
Our Methods
Whether you tune into a Disney Institute WebCast, attend a workshop in your city, or immerse yourself in a multi-day program at a Disney Destination, the lessons we’ve developed are rooted in the time-tested visions and ideals of Walt Disney. As you "experience the business behind the magic," you’ll discover our innovative training methods focused on three key program outcomes: Knowledge, Comprehension, and Application. These outcomes will clearly illustrate ways that you can adapt and apply these lessons into your organization.
As vital as the message are the messengers. Disney Institute facilitators include accomplished business leaders, entrepreneurs, educators, and executives who use dynamic and entertaining stories and demonstrations to explain effective business models and concepts. Depending on the program length and location, these sessions may be enhanced by facilitated discussions, team-building exercises, case studies, experiential activities, and behind-the-scenes guided tours at Disney Destinations. Disney Institute programs provide you with a business map that will help you chart a course for your organization, your division, and yourself.
Your return on this investment is across the board improvement. You’ll realize this improvement in processes, your work environment, and the delivery of customer service. You’ll sense it in yourself and your employees who are inspired to strive for excellence. Above all, you’ll see it in increased productivity and a renewed sense of purpose and potential.