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Inspiring the Business World
Since 1986, Disney Institute has hosted millions of business people from virtually every industry worldwide. Our professional development programs have inspired leaders to change not only their business practices, but also to examine their business issues in an entirely new light. You will find you have more in common with Disney than you could have ever imagined.

 


"It's kind of fun to do the
 impossible."Walt Disney Signature
 

To find out how Disney Institute can help your business, go to our Starting Point. This free tool helps you identify your organization's greatest opportunity for growth.

The History of the Disney Institute

The Man
The story of Disney Institute has its beginning with Walt Disney himself. Walt's contagious vision and genuine care for his employees created a legacy of loyalty within his growing company. His willingness to take risks and blaze new trails, coupled with an innate understanding of what his customers wanted, resulted in the legendary business practices for which Disney Destinations are famous.

The Company
Even before Tom Peters and Bob Waterman profiled the Walt Disney World® Resort in their ground breaking book In Search of Excellence, the most beloved entertainment company in the world enjoyed a reputation as an organization that set the benchmark for best business practices.

The Institute
To give businesses an inside opportunity to benchmark these practices, Disney Institute was born. From guided behind-the-scenes field experiences that show firsthand our best business practices, to experiential activities and facilitated discussions with Disney leaders, Disney Institute gives businesses the tools to apply proven systems and strategies to their own organizations. Find out more.

 

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