For nearly three quarters of a century, The Walt Disney
Company has maintained a comfortable and lasting position
in the marketplace. That’s because at Disney, the powerful
link between Guest (customer) satisfaction and brand reputation
is an integral part of how the organization operates. Years
of outstanding experiences have matured into wonderful
memories.
Brand loyalty is a reciprocal relationship that begins
with the business. A business must be loyal to its customers
in order to receive loyalty in return.
In Disney’s Approach to Brand Loyalty, one of the five
core topics at Disney Institute, you’ll learn that even
when your product is one among many, one facet that will
always be unique is your brand. Promote and improve that
brand, and you’ll have a distinct advantage in establishing
a lasting bond with your customers.
WHAT YOU WILL LEARN
Gain awareness of Disney-tested practices and principles
that build brand loyalty.
Discover the strategic process towards producing brand
loyalty.
Develop the tactics needed for building:
• Relationships
• Repeat business
• A sustainable competitive advantage
