Built from a cornerstone of creativity, Disney continues to search for new ideas that will lead to even greater success. Where is creativity found? It’s all around us. Companies can tap into the diversity and depth of their workforce to unleash a constant source of new and creative solutions to everyday business challenges. At Disney, engaging and organizing the creative power of our employees gives us a competitive advantage in maximizing our potential.

At Disney, we’d like to think you should find something good and make it better. We’ve learned - and it’s been proven time and again - that it’s far easier to make improvements in an environment where collaboration abounds and new ideas are part of the culture. It’s an aspect of business integral to any corporation, and that’s because creativity is essential to success.

That’s what you’ll learn in Disney’s Approach to Inspiring Creativity - one of the five core topics available at Disney Institute. Discover ways to tap into the same power source that has propelled more than 80 years of continuous business success.

WHAT YOU WILL LEARN

Analyze the working definition of "organizational creativity" as it applies to the success of any organization.

Discover the four key components of the organizational creativity model: organizational identity, collaborative culture, structural systems, and the leader.

Examine the best practices of Disney in each of the four components.