Take the opportunity to learn from Disney how to create relationships with people and foster loyalty to your brand. To facilitate a variety of needs, we offer a variety of program lengths. In addition to our in-depth 3½-Day Program we offer 1-Day Seminars, 3-Hour Workshops and 90-Minute Presentations.

Each format fulfills different needs; in the 90-Minute Presentation you will hear an engaging overview of the Disney approach; in the 3-Hour Workshop you will participate in activities that help you apply the Disney approach; and in the 1-Day Seminar you will travel behind the scenes to experience the Disney approach first-hand.

At Disney, when we talk about loyalty we are really talking about relationships. In each one of our Disney Institute programs on loyalty we will address:

• The Loyalty Connection - Utilize the Disney model for generating loyal customers and employees
• Core Customers - Understand how Disney identifies core customers
• Deliver Brand Promise - Integrate techniques that will help you deliver on your brand promise
• Relationships - Build positive employee to customer interaction into every experience

In this 90-Minute Presentation, our Disney facilitator will inspire you to create relationship magic with your customers. Through fascinating insights and insider information our facilitator will provide your group with an engaging overview of the Disney Approach to Loyality.

While listening to this entertaining presentation you will discover:

• The Walt Disney World model for generating loyal customers and employees
• How to create lifelong customer relationships
• How to apply Disney's principles of loyalty in your organization

In this hands-on Three-Hour Workshop, your Disney Institute facilitator will use our trademark interactive style to bring your workshop to life. Through dynamic discussion and innovative exercises, you will participate in your own discoveries.

No boring talking heads at the Disney Institute. You will be guided in exploring for yourself the ways in which the Disney Approach applies to your organization. As you participate in this lively workshop you will:

• Examine the Walt Disney World^® Resort model for generating loyal customers
• Engage in application activities that will impact your approach to customer and employee loyalty
• Identify action steps for creating lifelong customer relationships

In the One-Day Seminar experience, our dynamic facilitators will take you on a journey to understand and implement the Disney Approach to Loyalty. After an interactive classroom discussion, your group will travel backstage to our living laboratory to see the Disney approach in action. Finally, our facilitator will lead you in exercises to help you apply our principles to your organization.

One-Day Seminar - Typical Agenda
Morning

• Discover the importance of identifying core customers
• Recognize the link between a company's brand promise and the value it offers
• Explore techniques for creating life-long relationships with customers and employees

Afternoon

• Travel across our World to see techniques Disney Cast Members (employees) use to connect with the Guests (customers)
• Engage in application activities to assist you in applying Disney strategies to your organization
• Create your own leadership action steps  

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